If you went to the office building in North Toronto where I interviewed Amy Martin, product marketing manager for Wattpad.com, on November 12, 2012, you might find that tree mural [...]
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Last October, Vee Popat achieved every marketer’s dream—global viral exposure for a photo series showcasing Nightmares Fear Factory (NFF). During that month, NFF’s hilarious photos of unsuspecting guests exploring its [...]
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My Twitter stream wants me to get on Pinterest. Internet: It’s the next big thing, emw. You should be there. Me: Probably true, Internet. Friends who use Pinterest do seem [...]
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Twitter sometimes starts conversations you don’t expect.Which in turn can produce unexpected, real-world results. The other day, I noticed an interesting tweet from @Jenna_Goudreau who writes for @Forbes and @Forbes [...]
Sometimes, you have to push yourself to do somewhat terrifying things. I’m doing that December 1. I’ll be on the speaker bill for TedxWaterlooWomen (I’ve submitted my bio, but it’s [...]
The thing I like most about Twitter: it’s easy to keep tabs on conversations I don’t follow directly, like formal scholarship about communications. The thing that makes me wildly irritable [...]
Dear Walmart of America: We need to talk. I get that you have corporate policies. It makes decisions like “where do I put the price sticker on the book cover” [...]
Four weeks ago, I blogged about the unflinching boldness of McDonald’s “Our Food, Your Questions” campaign. If you want a nutshell summary, McDonald’s built a micro website and invited customers [...]
The Analytic Eye is now two years in existence. The blog launched September 26, 2010. You can read my first yearly wrap-up of The Analytic Eye here. Fun milestones this [...]