Yearly Archives: 2010


Part II: Celebrity and public good, featuring Jon Stewart, Stephen Colbert and the Sanity/Fear Rally

This post seemed timely when I came up with it over a month ago. Life intervened in my blogging schedule, but I still feel the need to close the loop. […]

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Part I: Celebrity and public good, featuring LeBron James’ Nike commercial

So last week, Nike released this commercial featuring NBA player LeBron James, formerly of the Cleveland Cavaliers and now of the Miami Heat: Let’s be clear. This is not a […]

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Toronto Raptors 2010: Where realistic marketing happens

Last cheap nfl jerseys Sunday I went to the Toronto Raptors’ preseason game against the Phoenix Suns (I never turn down an opportunity to see Steve Nash play if I […]

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Taking the analysis on the road: Recent web talks

Making presentations is becoming one of the best parts of my day job. I love sitting down with a group of people to talk about the approach they’ve taken with a website or a communications strategy and how it can be improved. The challenge is to help people form a clear assessment of where they are, raise some possibilities about where they might go and hammer out a strategy for how best to get there.

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Cheerios are for White People (or so their packaging would have me believe)

Living in Canada, and specifically Toronto, makes me expect diversity in my advertising. In a country that prides itself on multiculturalism (on the surface, anyway—whether and how it goes deeper than that is a more complicated topic and beyond the scope of this post), most businesses, public institutions and community groups want to project an image of openness and inclusively. But my Cheerios box didn’t exactly give me that vibe the last time I picked it up . . .

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Social Media Lessons from Bon Jovi

Bon Jovi make communicating with their fans look easy and fun. Here’s how they use social media and technology to take their interactions to the next level.

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