Monthly Archives: October 2010


Toronto Raptors 2010: Where realistic marketing happens

Last Sunday I went to the Toronto Raptors’ preseason game against the Phoenix Suns (I never turn down an opportunity to see Steve Nash play if I can help it). [...]

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What Your Twitter Follower and Following Counts Say About You: Five Common Tweeting Types

One of the more complex things about maintaining a corporate Twitter account is monitoring the follower list to ensure that the people (or bots) reading the feed are appropriate. Like [...]

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Taking the analysis on the road: Recent web talks

Making presentations is becoming one of the best parts of my day job. I love sitting down with a group of people to talk about the approach they’ve taken with a website or a communications strategy and how it can be improved. The challenge is to help people form a clear assessment of where they are, raise some possibilities about where they might go and hammer out a strategy for how best to get there.

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