Yearly Archives: 2011


The Christmas Tree List: All I Need For an Awesome Tree

Heads-up: This isn’t a typical post about marketing or social media How’s your holiday season been? Crazy? Mine has and we’re not even halfway there. Happy holidays to you and […]

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Can a savvy, musical social media campaign repair bad customer relationships?

Today, I’m going to do something I never thought I would do when I started this blog. I’m going to talk about tampons and social media. Somewhere, my parents just […]

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Hashtags: A Tourist Operator’s Digital Best Friend

I spend a lot of time at the Toronto Zoo: It’s not too far from where I live and has excellent exhibits. Going to the zoo has been a favourite […]

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Three Online Marketing Lessons Courtesy of Alec Baldwin’s Website

Postscript: I wrote this post well before the Baldwin-American Airlines-Twitter debacle. With his Twitter account deactivated, his tweets are no longer integrated into his website layout. As yet, nothing has […]

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Four Ways Social Media is Changing Our Relationships with Celebrities

Today on Twitter: Alyson celebrated her eighth wedding anniversary. Charisma was in a car accident (she’s okay). David sent kind thoughts to a friend who had lost his mother. If […]

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Three reasons television commercials fail

My post about Cheryl and the terrible Microsoft/PC store advertisement a week or two back got me thinking about other television commercials that miss their mark for various reasons. Here […]

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