Monthly Archives: March 2011


Working Your Promotional Angles: Urban Arts Case Study, Part III

Idiosyncrasies are a gold mine for communicators working in theatre production, provided you’ve got an eye for detail and a willingness to innovate on the fly. It doesn’t matter whether […]

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Theatre company websites as content gateways: Urban Arts Case Study, Part II

In the theatre as in any business, your website is more than the place where people come to see what you’re offering this season or check a show’s start time. […]

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Using Video to Promote Theatre Productions: Urban Arts Case Study, Part I

If your business involves selling a visual product that lends itself to narrative, do what the movie trailer business has done for years — find your most resonant moments and […]

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Promoting Theatre Productions in the Age of Social Media: Urban Arts Case Study (Overview)

If you’re a small, independent theatre company, how do you create buzz if a print review is still the key piece to filling seats in your market? That’s the problem […]

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