Yesterday, The Analytic Eye celebrated its first birthday. The blog officially launched September 26 with my inaugural post, Social Media Lessons from Bon Jovi.
The Bon Jovi post is still the most popular of the 25 I’ve published in the last year. For those keeping track, that works out to slightly less than a post every two weeks, which was my initial goal. Given the baby situation and its impact on my free time and productivity, I can live with that.
Here are a few other standouts posts:
- Most single day of traffic: How to find the lowest possible ticket price on Air Canada’s website
- Most keyword referrals: Why I read Laineygossip: Five elements of a compelling blog
- Slow but steady traffic: My five-part series on promoting theatre productions in the social media age
After taking June Li’s Google Analytics course through the University of Toronto’s Faculty of Information Studies back in May (which I would recommend), I introduced two goals to my Analytics report for the site (visits of more than 1:30 duration; more than three pages visited).
To make it interesting, I arbitrarily decided each goal would be worth $0.25. In the roughly four months since, those goals have generated $93.75 in imaginary revenue with a 16.85 rate of conversation. Not stellar, but it gives me a target to match — and beat — going forward.
The bulk of my traffic is Canadian, but I seem to have some regular visitors from the United States, the United Kingdom, India and Australia. Google searches are my biggest source of visitors, with direct and Twitter referrals rounding out the top three.
So to those who have made a habit of visiting, thank you for reading — here’s to another exciting year ahead.
