I spend a lot of time at the Toronto Zoo: It’s not too far from where I live and has excellent exhibits. Going to the zoo has been a favourite [...]
continue reading...Monthly Archives: November 2011
Promoting a Book? 8 Social Media Tactics to Extend Its Reach
Here is the understatement of the month: Book publishing is undergoing a massive shift. Name an element in the publishing world — e-book readers, self-publishing platforms and services, audio books, [...]
continue reading...Three Online Marketing Lessons Courtesy of Alec Baldwin’s Website
Postscript: I wrote this post well before the Baldwin-American Airlines-Twitter debacle. With his Twitter account deactivated, his tweets are no longer integrated into his website layout. As yet, nothing has [...]
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