Yearly Archives: 2011


A Year of The Analytic Eye (2010-2011)

The estimated time to read this article is 2 minutes

Yesterday, The Analytic Eye celebrated its first birthday. The blog officially launched September 26 with my inaugural post, Social Media Lessons from Bon Jovi. The Bon Jovi post is still […]

continue reading...

Dear Microsoft: Cheryl’s ad will not make me buy a new computer

The estimated time to read this article is 5 minutes

When you have no cable and seven television channels, your threshold for irritating ads is considerably lower than that of the average person. This week, I’m irritated by Microsoft’s Windows […]

continue reading...

5 things “Beat the Bank” Teaches About Creating Good Contests

The estimated time to read this article is 9 minutes

Last Friday (August 26), CHUM FM’s summer installment of the Beat the Bank contest came to an end. On the following Monday (August 29 ), the Toronto-based radio station launched […]

continue reading...

Want fries with that McDonald’s combo? Only if they’re downsized

The estimated time to read this article is 4 minutes

Last weekend we stopped at a McDonald’s on our way to a family weekend up north. It was late, our kids had (finally) fallen asleep and so we hit the […]

continue reading...

Air Canada’s promotional codes in action

The estimated time to read this article is 2 minutes

When I posted last week about how to find the lowest possible ticket price on Air Canada’s website, I hadn’t been able to find a sale that recreated the original […]

continue reading...

How to find the lowest possible ticket price on Air Canada’s website

The estimated time to read this article is 8 minutes

Since Canadian Airlines folded way back in 2001, the bulk of my domestic travel has been with Air Canada. This is convenience more than love — I’d like to try […]

continue reading...