Yearly Archives: 2012


The Part Where We Switch It Up

The estimated time to read this article is 3 minutes

Hi, blog readers. Lately, I haven’t had as much new content for you as I would like. And, as you can see in the graph above, it’s pretty clear via […]

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Why Franchises Need Cohesive Social Media Policies

The estimated time to read this article is 12 minutes

My Twitter stream wants me to get on Pinterest. Internet: It’s the next big thing, emw. You should be there. Me: Probably true, Internet. Friends who use Pinterest do seem […]

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The Analytic Eye Gets Un-Marketed

The estimated time to read this article is 2 minutes

In November 2011, I wrote about Vee Popat‘s viral success marketing Nightmares Fear Factory in Niagara Falls, Ontario. The Nightmares piece continues to be one of my most popular posts […]

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Kevin Costner’s Master Class on Delivering a Eulogy

The estimated time to read this article is 7 minutes

A few weeks back, Whitney Houston died and was buried. I’m not much of a Houston fan. Truthfully, I wouldn’t describe myself as a music fan. But as the news […]

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Moneyball, Dating Websites and 6 Ways Data Can Help You Avoid Irrational Decisions

The estimated time to read this article is 17 minutes

So Moneyball didn’t win any Oscars last night. Boo. It was definitely my favourite film of this Oscar season and the only one I’ve watched multiple times. I remain fascinated […]

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Dear Charities: Please Stop Spamming Me

The estimated time to read this article is 8 minutes

I have at least five email addresses. Each has a separate purpose: work, friends, website, etc. One of them is for crap. I give it out when some organization wants […]

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