Moneyball, Dating Websites and 6 Ways Data Can Help You Avoid Irrational Decisions

The estimated time to read this article is 17 minutes

So Moneyball didn’t win any Oscars last night. Boo. It was definitely my favourite film of this Oscar season and the only one I’ve watched multiple times. I remain fascinated […]

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Dear Charities: Please Stop Spamming Me

The estimated time to read this article is 8 minutes

I have at least five email addresses. Each has a separate purpose: work, friends, website, etc. One of them is for crap. I give it out when some organization wants […]

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The Christmas Tree List: All I Need For an Awesome Tree

The estimated time to read this article is 6 minutes

Heads-up: This isn’t a typical post about marketing or social media How’s your holiday season been? Crazy? Mine has and we’re not even halfway there. Happy holidays to you and […]

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Can a savvy, musical social media campaign repair bad customer relationships?

The estimated time to read this article is 7 minutes

Today, I’m going to do something I never thought I would do when I started this blog. I’m going to talk about tampons and social media. Somewhere, my parents just […]

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Hashtags: A Tourist Operator’s Digital Best Friend

The estimated time to read this article is 6 minutes

I spend a lot of time at the Toronto Zoo: It’s not too far from where I live and has excellent exhibits. Going to the zoo has been a favourite […]

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Three Online Marketing Lessons Courtesy of Alec Baldwin’s Website

The estimated time to read this article is 16 minutes

Postscript: I wrote this post well before the Baldwin-American Airlines-Twitter debacle. With his Twitter account deactivated, his tweets are no longer integrated into his website layout. As yet, nothing has […]

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