emw, Author at The Analytic Eye - Page 4 of 7The Analytic Eye

5 Viral Takeaways from Nightmares Fear Factory

Posted on Wednesday, October 19th, 2011 at 3:53 am.

The estimated time to read this article is 17 minutes

Written by emw

When Vee Popat arrived at work on Thursday, October 6, 2011, everything seemed normal. Near mid-day, he checked the analytics for the website and social media accounts he maintains as […]

Four Ways Social Media is Changing Our Relationships with Celebrities

Posted on Tuesday, October 11th, 2011 at 4:03 am.

The estimated time to read this article is 11 minutes

Written by emw

Today on Twitter: Alyson celebrated her eighth wedding anniversary. Charisma was in a car accident (she’s okay). David sent kind thoughts to a friend who had lost his mother. If […]

Three reasons television commercials fail

Posted on Wednesday, October 5th, 2011 at 3:47 am.

The estimated time to read this article is 6 minutes

Written by emw

My post about Cheryl and the terrible Microsoft/PC store advertisement a week or two back got me thinking about other television commercials that miss their mark for various reasons. Here […]

A Year of The Analytic Eye (2010-2011)

Posted on Tuesday, September 27th, 2011 at 6:12 pm.

The estimated time to read this article is 2 minutes

Written by emw

Yesterday, The Analytic Eye celebrated its first birthday. The blog officially launched September 26 with my inaugural post, Social Media Lessons from Bon Jovi. The Bon Jovi post is still […]

Dear Microsoft: Cheryl’s ad will not make me buy a new computer

Posted on Tuesday, September 20th, 2011 at 2:45 am.

The estimated time to read this article is 5 minutes

Written by emw

When you have no cable and seven television channels, your threshold for irritating ads is considerably lower than that of the average person. This week, I’m irritated by Microsoft’s Windows […]

5 things “Beat the Bank” Teaches About Creating Good Contests

Posted on Wednesday, August 31st, 2011 at 2:44 am.

The estimated time to read this article is 9 minutes

Written by emw

Last Friday (August 26), CHUM FM’s summer installment of the Beat the Bank contest came to an end. On the following Monday (August 29 ), the Toronto-based radio station launched […]

Want fries with that McDonald’s combo? Only if they’re downsized

Posted on Tuesday, August 16th, 2011 at 7:21 pm.

The estimated time to read this article is 4 minutes

Written by emw

Last weekend we stopped at a McDonald’s on our way to a family weekend up north. It was late, our kids had (finally) fallen asleep and so we hit the […]

Air Canada’s promotional codes in action

Posted on Tuesday, August 9th, 2011 at 5:03 pm.

The estimated time to read this article is 2 minutes

Written by emw

When I posted last week about how to find the lowest possible ticket price on Air Canada’s website, I hadn’t been able to find a sale that recreated the original […]