How to find the lowest possible ticket price on Air Canada’s website

Since Canadian Airlines folded way back in 2001, the bulk of my domestic travel has been with Air Canada. This is convenience more than love — I’d like to try […]

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PSEWEB 2011: Presentation Deck and PostScript

The presentation that my colleague Bob McKenzie and I gave on Creating Compelling Video with Minimal Stress for PSEWEB 2011 is now available on Slideshare: Having one of the 9 […]

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Upcoming talks in Toronto: PSEWEB 2011 and Worldviews International Conference

I’m excited to be speaking at two communications conferences this spring. PSEWEB 2011 First up on May 20 is PSEWEB 2011, Canada’s leading web and social media conference geared toward […]

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Publicity, legwork and owning the last mile: Urban Arts Case Study, Part V

Let’s say you’ve done your homework: You’ve got strong videos promoting your theatre company’s work. Your website has interesting content that’s well-integrated into your promotional strategy and effectively leverages social […]

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Why Theatre Promoters Should Tweet: Urban Arts Case Study, Part IV

Note: I was contacted by Adrian Chamberlain, the journalist I used as an example in the post because of his centrality to the Victoria theatre scene, after the initial posting. […]

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Working Your Promotional Angles: Urban Arts Case Study, Part III

Idiosyncrasies are a gold mine for communicators working in theatre production, provided you’ve got an eye for detail and a willingness to innovate on the fly. It doesn’t matter whether […]

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