Theatre company websites as content gateways: Urban Arts Case Study, Part II

In the theatre as in any business, your website is more than the place where people come to see what you’re offering this season or check a show’s start time. […]

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Using Video to Promote Theatre Productions: Urban Arts Case Study, Part I

If your business involves selling a visual product that lends itself to narrative, do what the movie trailer business has done for years — find your most resonant moments and […]

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Promoting Theatre Productions in the Age of Social Media: Urban Arts Case Study (Overview)

If you’re a small, independent theatre company, how do you create buzz if a print review is still the key piece to filling seats in your market? That’s the problem […]

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Blogs, feedback, and the importance of building momentum

One of the first rules of blogging is if the universe gives you feedback and the feedback is strong (negative or positive), you should talk about it to prove to […]

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Why collaboration will help you make more compelling video

Producing video is quickly becoming an essential skill for communications professionals. With the continuing rise of Facebook and video-focused platforms like YouTube and Vimeo, communicators need to be as good […]

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Why I read LaineyGossip: Five elements of a compelling blog

Google “celebrity gossip” and you’ll get more than 16,000,000 results. The top results will vary a little depending on whether you let Google store and respond to your search patterns, […]

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Part II: Celebrity and public good, featuring Jon Stewart, Stephen Colbert and the Sanity/Fear Rally

This post seemed timely when I came up with it over a month ago. Life intervened in my blogging schedule, but I still feel the need to close the loop. […]

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Part I: Celebrity and public good, featuring LeBron James’ Nike commercial

So last week, Nike released this commercial featuring NBA player LeBron James, formerly of the Cleveland Cavaliers and now of the Miami Heat: Let’s be clear. This is not a […]

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