Tuesday Blink: Know Thy Customer (An Open Letter to Walmart of America)

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Twilight Walmart
A demonstration of the worst place to put a price sticker on a book targeted to fans of the Twilight film franchise.

Dear Walmart of America:

We need to talk.

I get that you have corporate policies. It makes decisions like “where do I put the price sticker on the book cover” so much cleaner, doesn’t it?

Fewer questions. Less fuss.


But the elegance of an all-encompassing policy like, “the sticker always goes in the top right corner,” implodes when it puts a barrier—literally, in this case—between your prospective customer and the purchase.

I’m not a member of the Twilight fan community, but I do know books.

It’s great that you’re trying to offer fans a deal here.

But I would bet sick money that few Twilight fans would joyfully buy this movie edition tie-in you have so lovingly curated for them.

Why risk that sticky horrid book sticker glue that so often doesn’t come off?

Does anyone else hate that stuff? Seriously, bookstores, STOP.

Would any fan want a copy of the book that offers the slimmest chance of a gummy-faced Edward Cullen/Robert Pattinson staring back at her?

Hells no, Walmart.

And every single copy was just like this one (and there were more than 50).

You can do better.

Know your customer. Come not between the fan and her lust object.

I’m glad we had this chat.

Hugs and kisses,

The Analytic Eye