Interviews

Wattpad: Disrupting publishing, one download at a time

Posted on Tuesday, December 18th, 2012 at 4:21 am.

The estimated time to read this article is 17 minutes

Written by emw

NOTE: My experience with and perceptions of Wattpad have done a 180 in the years since I wrote this blog post. I started using their app on my phone in […]

The Analytic Eye gets a shoutout in Forbes

Posted on Tuesday, December 11th, 2012 at 4:20 am.

The estimated time to read this article is 2 minutes

Written by emw

Twitter sometimes starts conversations you don’t expect.Which in turn can produce unexpected, real-world results. The other day, I noticed an interesting tweet from @Jenna_Goudreau who writes for @Forbes and @Forbes […]

Life after Viral: 5 New Lessons from Nightmares Fear Factory

Posted on Tuesday, October 23rd, 2012 at 12:01 am.

The estimated time to read this article is 14 minutes

Written by emw

Last October, Vee Popat achieved every marketerâ€™s dreamâ€”global viral exposure for a photo series showcasing Nightmares Fear Factory (NFF). During that month, NFFâ€™s hilarious photos of unsuspecting guests exploring its […]

The Analytic Eye Gets Un-Marketed

Posted on Wednesday, April 18th, 2012 at 5:39 pm.

The estimated time to read this article is 2 minutes

Written by emw

In November 2011, I wrote about Vee Popat‘s viral success marketing Nightmares Fear Factory in Niagara Falls, Ontario. The Nightmares piece continues to be one of my most popular posts […]

Moneyball, Dating Websites and 6 Ways Data Can Help You Avoid Irrational Decisions

Posted on Monday, February 27th, 2012 at 6:23 pm.

The estimated time to read this article is 17 minutes

Written by emw

So Moneyball didnâ€™t win any Oscars last night. Boo. It was definitely my favourite film of this Oscar season and the only one Iâ€™ve watched multiple times. I remain fascinated […]

Promoting a Book? 8 Social Media Tactics to Extend Its Reach

Posted on Tuesday, November 15th, 2011 at 3:53 pm.

The estimated time to read this article is 18 minutes

Written by emw

Here is the understatement of the month: Book publishing is undergoing a massive shift. Name an element in the publishing world â€” e-book readers, self-publishing platforms and services, audio books, […]

5 Viral Takeaways from Nightmares Fear Factory

Posted on Wednesday, October 19th, 2011 at 3:53 am.

The estimated time to read this article is 17 minutes

Written by emw

When Vee Popat arrived at work on Thursday, October 6, 2011, everything seemed normal. Near mid-day, he checked the analytics for the website and social media accounts he maintains as […]