Marketing

Wattpad: Disrupting publishing, one download at a time

Posted on Tuesday, December 18th, 2012 at 4:21 am.
The estimated time to read this article is 18 minutes Written by emw

If you went to the office building in North Toronto where I interviewed Amy Martin, product marketing manager for Wattpad.com, on November 12, 2012, you might find that tree mural [...]

The Analytic Eye gets a shoutout in Forbes

Posted on Tuesday, December 11th, 2012 at 4:20 am.
The estimated time to read this article is 2 minutes Written by emw

Twitter sometimes starts conversations you don’t expect.Which in turn can produce unexpected, real-world results. The other day, I noticed an interesting tweet from @Jenna_Goudreau who writes for @Forbes and @Forbes [...]

Life after Viral: 5 New Lessons from Nightmares Fear Factory

Posted on Tuesday, October 23rd, 2012 at 12:01 am.
The estimated time to read this article is 14 minutes Written by emw

Last October, Vee Popat achieved every marketer’s dream—global viral exposure for a photo series showcasing Nightmares Fear Factory (NFF). During that month, NFF’s hilarious photos of unsuspecting guests exploring its [...]

A Second Year of The Analytic Eye (2011 to 2012)

Posted on Tuesday, October 2nd, 2012 at 3:51 am.
The estimated time to read this article is 6 minutes Written by emw

The Analytic Eye is now two years in existence. The blog launched September 26, 2010. You can read my first yearly wrap-up of The Analytic Eye here. Fun milestones this [...]

Good Things Come in Threes: Fish, Books and TAE’s Redesign

Posted on Tuesday, August 21st, 2012 at 5:05 am.
The estimated time to read this article is 4 minutes Written by emw

Today, three excellent things happened: I received an excellent rainbow fish from my elder child. 10 copies of The Book of Business Awesome arrived in the mail, courtesy of Scott [...]

The Part Where We Switch It Up

Posted on Tuesday, June 26th, 2012 at 7:00 am.
The estimated time to read this article is 3 minutes Written by emw

Hi, blog readers. Lately, I haven’t had as much new content for you as I would like. And, as you can see in the graph above, it’s pretty clear via [...]

Why Franchises Need Cohesive Social Media Policies

Posted on Thursday, June 7th, 2012 at 1:44 am.
The estimated time to read this article is 12 minutes Written by emw

My Twitter stream wants me to get on Pinterest. Internet: It’s the next big thing, emw. You should be there. Me: Probably true, Internet. Friends who use Pinterest do seem [...]

The Analytic Eye Gets Un-Marketed

Posted on Wednesday, April 18th, 2012 at 5:39 pm.
The estimated time to read this article is 2 minutes Written by emw

In November 2011, I wrote about Vee Popat‘s viral success marketing Nightmares Fear Factory in Niagara Falls, Ontario. The Nightmares piece continues to be one of my most popular posts [...]