
Last October, Vee Popat achieved every marketer’s dream—global viral exposure for a photo series showcasing Nightmares Fear Factory (NFF). During that month, NFF’s hilarious photos of unsuspecting guests exploring its […]
continue reading...Last October, Vee Popat achieved every marketer’s dream—global viral exposure for a photo series showcasing Nightmares Fear Factory (NFF). During that month, NFF’s hilarious photos of unsuspecting guests exploring its […]
continue reading...My Twitter stream wants me to get on Pinterest. Internet: It’s the next big thing, emw. You should be there. Me: Probably true, Internet. Friends who use Pinterest do seem […]
continue reading...In November 2011, I wrote about Vee Popat‘s viral success marketing Nightmares Fear Factory in Niagara Falls, Ontario. The Nightmares piece continues to be one of my most popular posts […]
continue reading...Today, I’m going to do something I never thought I would do when I started this blog. I’m going to talk about tampons and social media. Somewhere, my parents just […]
continue reading...Postscript: I wrote this post well before the Baldwin-American Airlines-Twitter debacle. With his Twitter account deactivated, his tweets are no longer integrated into his website layout. As yet, nothing has […]
continue reading...When Vee Popat arrived at work on Thursday, October 6, 2011, everything seemed normal. Near mid-day, he checked the analytics for the website and social media accounts he maintains as […]
continue reading...My post about Cheryl and the terrible Microsoft/PC store advertisement a week or two back got me thinking about other television commercials that miss their mark for various reasons. Here […]
continue reading...When you have no cable and seven television channels, your threshold for irritating ads is considerably lower than that of the average person. This week, I’m irritated by Microsoft’s Windows […]
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