Branding

Life after Viral: 5 New Lessons from Nightmares Fear Factory

Posted on Tuesday, October 23rd, 2012 at 12:01 am.

The estimated time to read this article is 14 minutes

Written by emw

Last October, Vee Popat achieved every marketerâ€™s dreamâ€”global viral exposure for a photo series showcasing Nightmares Fear Factory (NFF). During that month, NFFâ€™s hilarious photos of unsuspecting guests exploring its […]

Why Franchises Need Cohesive Social Media Policies

Posted on Thursday, June 7th, 2012 at 1:44 am.

The estimated time to read this article is 12 minutes

Written by emw

My Twitter stream wants me to get on Pinterest. Internet: Itâ€™s the next big thing, emw. You should be there. Me: Probably true, Internet. Friends who use Pinterest do seem […]

The Analytic Eye Gets Un-Marketed

Posted on Wednesday, April 18th, 2012 at 5:39 pm.

The estimated time to read this article is 2 minutes

Written by emw

In November 2011, I wrote about Vee Popat‘s viral success marketing Nightmares Fear Factory in Niagara Falls, Ontario. The Nightmares piece continues to be one of my most popular posts […]

Can a savvy, musical social media campaign repair bad customer relationships?

Posted on Tuesday, December 6th, 2011 at 9:01 pm.

The estimated time to read this article is 7 minutes

Written by emw

Today, Iâ€™m going to do something I never thought I would do when I started this blog. Iâ€™m going to talk about tampons and social media. Somewhere, my parents just […]

Three Online Marketing Lessons Courtesy of Alec Baldwin’s Website

Posted on Wednesday, November 2nd, 2011 at 4:47 am.

The estimated time to read this article is 16 minutes

Written by emw

Postscript: I wrote this post well before the Baldwin-American Airlines-Twitter debacle. With his Twitter account deactivated, his tweets are no longer integrated into his website layout. As yet, nothing has […]

5 Viral Takeaways from Nightmares Fear Factory

Posted on Wednesday, October 19th, 2011 at 3:53 am.

The estimated time to read this article is 17 minutes

Written by emw

When Vee Popat arrived at work on Thursday, October 6, 2011, everything seemed normal. Near mid-day, he checked the analytics for the website and social media accounts he maintains as […]

Three reasons television commercials fail

Posted on Wednesday, October 5th, 2011 at 3:47 am.

The estimated time to read this article is 6 minutes

Written by emw

My post about Cheryl and the terrible Microsoft/PC store advertisement a week or two back got me thinking about other television commercials that miss their mark for various reasons. Here […]

Dear Microsoft: Cheryl’s ad will not make me buy a new computer

Posted on Tuesday, September 20th, 2011 at 2:45 am.

The estimated time to read this article is 5 minutes

Written by emw

When you have no cable and seven television channels, your threshold for irritating ads is considerably lower than that of the average person. This week, Iâ€™m irritated by Microsoftâ€™s Windows […]