Branding


Why Franchises Need Cohesive Social Media Policies

The estimated time to read this article is 12 minutes

My Twitter stream wants me to get on Pinterest. Internet: It’s the next big thing, emw. You should be there. Me: Probably true, Internet. Friends who use Pinterest do seem […]

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The Analytic Eye Gets Un-Marketed

The estimated time to read this article is 2 minutes

In November 2011, I wrote about Vee Popat‘s viral success marketing Nightmares Fear Factory in Niagara Falls, Ontario. The Nightmares piece continues to be one of my most popular posts […]

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Can a savvy, musical social media campaign repair bad customer relationships?

The estimated time to read this article is 7 minutes

Today, I’m going to do something I never thought I would do when I started this blog. I’m going to talk about tampons and social media. Somewhere, my parents just […]

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Three Online Marketing Lessons Courtesy of Alec Baldwin’s Website

The estimated time to read this article is 16 minutes

Postscript: I wrote this post well before the Baldwin-American Airlines-Twitter debacle. With his Twitter account deactivated, his tweets are no longer integrated into his website layout. As yet, nothing has […]

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Three reasons television commercials fail

The estimated time to read this article is 6 minutes

My post about Cheryl and the terrible Microsoft/PC store advertisement a week or two back got me thinking about other television commercials that miss their mark for various reasons. Here […]

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Dear Microsoft: Cheryl’s ad will not make me buy a new computer

The estimated time to read this article is 5 minutes

When you have no cable and seven television channels, your threshold for irritating ads is considerably lower than that of the average person. This week, I’m irritated by Microsoft’s Windows […]

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