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Working Your Promotional Angles: Urban Arts Case Study, Part III

The estimated time to read this article is 10 minutes

Idiosyncrasies are a gold mine for communicators working in theatre production, provided you’ve got an eye for detail and a willingness to innovate on the fly. It doesn’t matter whether […]

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Using Video to Promote Theatre Productions: Urban Arts Case Study, Part I

The estimated time to read this article is 5 minutes

If your business involves selling a visual product that lends itself to narrative, do what the movie trailer business has done for years — find your most resonant moments and […]

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Promoting Theatre Productions in the Age of Social Media: Urban Arts Case Study (Overview)

The estimated time to read this article is 6 minutes

If you’re a small, independent theatre company, how do you create buzz if a print review is still the key piece to filling seats in your market? That’s the problem […]

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Part I: Celebrity and public good, featuring LeBron James’ Nike commercial

The estimated time to read this article is 3 minutes

So last week, Nike released this commercial featuring NBA player LeBron James, formerly of the Cleveland Cavaliers and now of the Miami Heat: Let’s be clear. This is not a […]

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Toronto Raptors 2010: Where realistic marketing happens

The estimated time to read this article is 4 minutes

Last cheap nfl jerseys Sunday I went to the Toronto Raptors’ preseason game against the Phoenix Suns (I never turn down an opportunity to see Steve Nash play if I […]

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