Case Studies

Wattpad: Disrupting publishing, one download at a time

Posted on Tuesday, December 18th, 2012 at 4:21 am.
The estimated time to read this article is 18 minutes Written by emw

If you went to the office building in North Toronto where I interviewed Amy Martin, product marketing manager for Wattpad.com, on November 12, 2012, you might find that tree mural [...]

Life after Viral: 5 New Lessons from Nightmares Fear Factory

Posted on Tuesday, October 23rd, 2012 at 12:01 am.
The estimated time to read this article is 14 minutes Written by emw

Last October, Vee Popat achieved every marketer’s dream—global viral exposure for a photo series showcasing Nightmares Fear Factory (NFF). During that month, NFF’s hilarious photos of unsuspecting guests exploring its [...]

Why Franchises Need Cohesive Social Media Policies

Posted on Thursday, June 7th, 2012 at 1:44 am.
The estimated time to read this article is 12 minutes Written by emw

My Twitter stream wants me to get on Pinterest. Internet: It’s the next big thing, emw. You should be there. Me: Probably true, Internet. Friends who use Pinterest do seem [...]

The Analytic Eye Gets Un-Marketed

Posted on Wednesday, April 18th, 2012 at 5:39 pm.
The estimated time to read this article is 2 minutes Written by emw

In November 2011, I wrote about Vee Popat‘s viral success marketing Nightmares Fear Factory in Niagara Falls, Ontario. The Nightmares piece continues to be one of my most popular posts [...]

Moneyball, Dating Websites and 6 Ways Data Can Help You Avoid Irrational Decisions

Posted on Monday, February 27th, 2012 at 6:23 pm.
The estimated time to read this article is 17 minutes Written by emw

So Moneyball didn’t win any Oscars last night. Boo. It was definitely my favourite film of this Oscar season and the only one I’ve watched multiple times. I remain fascinated [...]

Can a savvy, musical social media campaign repair bad customer relationships?

Posted on Tuesday, December 6th, 2011 at 9:01 pm.
The estimated time to read this article is 7 minutes Written by emw

Today, I’m going to do something I never thought I would do when I started this blog. I’m going to talk about tampons and social media. Somewhere, my parents just [...]

Promoting a Book? 8 Social Media Tactics to Extend Its Reach

Posted on Tuesday, November 15th, 2011 at 3:53 pm.
The estimated time to read this article is 18 minutes Written by emw

Here is the understatement of the month: Book publishing is undergoing a massive shift. Name an element in the publishing world — e-book readers, self-publishing platforms and services, audio books, [...]

5 Viral Takeaways from Nightmares Fear Factory

Posted on Wednesday, October 19th, 2011 at 3:53 am.
The estimated time to read this article is 17 minutes Written by emw

When Vee Popat arrived at work on Thursday, October 6, 2011, everything seemed normal. Near mid-day, he checked the analytics for the website and social media accounts he maintains as [...]