Case Studies

Wattpad: Disrupting publishing, one download at a time

Posted on Tuesday, December 18th, 2012 at 4:21 am.

The estimated time to read this article is 17 minutes

Written by emw

NOTE: My experience with and perceptions of Wattpad have done a 180 in the years since I wrote this blog post. I started using their app on my phone in […]

Life after Viral: 5 New Lessons from Nightmares Fear Factory

Posted on Tuesday, October 23rd, 2012 at 12:01 am.

The estimated time to read this article is 14 minutes

Written by emw

Last October, Vee Popat achieved every marketerâ€™s dreamâ€”global viral exposure for a photo series showcasing Nightmares Fear Factory (NFF). During that month, NFFâ€™s hilarious photos of unsuspecting guests exploring its […]

Why Franchises Need Cohesive Social Media Policies

Posted on Thursday, June 7th, 2012 at 1:44 am.

The estimated time to read this article is 12 minutes

Written by emw

My Twitter stream wants me to get on Pinterest. Internet: Itâ€™s the next big thing, emw. You should be there. Me: Probably true, Internet. Friends who use Pinterest do seem […]

The Analytic Eye Gets Un-Marketed

Posted on Wednesday, April 18th, 2012 at 5:39 pm.

The estimated time to read this article is 2 minutes

Written by emw

In November 2011, I wrote about Vee Popat‘s viral success marketing Nightmares Fear Factory in Niagara Falls, Ontario. The Nightmares piece continues to be one of my most popular posts […]

Moneyball, Dating Websites and 6 Ways Data Can Help You Avoid Irrational Decisions

Posted on Monday, February 27th, 2012 at 6:23 pm.

The estimated time to read this article is 17 minutes

Written by emw

So Moneyball didnâ€™t win any Oscars last night. Boo. It was definitely my favourite film of this Oscar season and the only one Iâ€™ve watched multiple times. I remain fascinated […]

Can a savvy, musical social media campaign repair bad customer relationships?

Posted on Tuesday, December 6th, 2011 at 9:01 pm.

The estimated time to read this article is 7 minutes

Written by emw

Today, Iâ€™m going to do something I never thought I would do when I started this blog. Iâ€™m going to talk about tampons and social media. Somewhere, my parents just […]

Promoting a Book? 8 Social Media Tactics to Extend Its Reach

Posted on Tuesday, November 15th, 2011 at 3:53 pm.

The estimated time to read this article is 18 minutes

Written by emw

Here is the understatement of the month: Book publishing is undergoing a massive shift. Name an element in the publishing world â€” e-book readers, self-publishing platforms and services, audio books, […]

5 Viral Takeaways from Nightmares Fear Factory

Posted on Wednesday, October 19th, 2011 at 3:53 am.

The estimated time to read this article is 17 minutes

Written by emw

When Vee Popat arrived at work on Thursday, October 6, 2011, everything seemed normal. Near mid-day, he checked the analytics for the website and social media accounts he maintains as […]