Websites

Wattpad: Disrupting publishing, one download at a time

Posted on Tuesday, December 18th, 2012 at 4:21 am.
The estimated time to read this article is 18 minutes Written by emw

If you went to the office building in North Toronto where I interviewed Amy Martin, product marketing manager for Wattpad.com, on November 12, 2012, you might find that tree mural [...]

Life after Viral: 5 New Lessons from Nightmares Fear Factory

Posted on Tuesday, October 23rd, 2012 at 12:01 am.
The estimated time to read this article is 14 minutes Written by emw

Last October, Vee Popat achieved every marketer’s dream—global viral exposure for a photo series showcasing Nightmares Fear Factory (NFF). During that month, NFF’s hilarious photos of unsuspecting guests exploring its [...]

A Second Year of The Analytic Eye (2011 to 2012)

Posted on Tuesday, October 2nd, 2012 at 3:51 am.
The estimated time to read this article is 6 minutes Written by emw

The Analytic Eye is now two years in existence. The blog launched September 26, 2010. You can read my first yearly wrap-up of The Analytic Eye here. Fun milestones this [...]

Good Things Come in Threes: Fish, Books and TAE’s Redesign

Posted on Tuesday, August 21st, 2012 at 5:05 am.
The estimated time to read this article is 4 minutes Written by emw

Today, three excellent things happened: I received an excellent rainbow fish from my elder child. 10 copies of The Book of Business Awesome arrived in the mail, courtesy of Scott [...]

Why Franchises Need Cohesive Social Media Policies

Posted on Thursday, June 7th, 2012 at 1:44 am.
The estimated time to read this article is 12 minutes Written by emw

My Twitter stream wants me to get on Pinterest. Internet: It’s the next big thing, emw. You should be there. Me: Probably true, Internet. Friends who use Pinterest do seem [...]

Deleting Your Browsing History Isn’t The Only Way To Opt Out of Google

Posted on Monday, March 5th, 2012 at 7:52 pm.
The estimated time to read this article is 4 minutes Written by emw

Last week there was a lot of discussion about new changes to Google’s privacy policy. If you haven’t read the new policy yet, you should. It took effect March 1, [...]

Moneyball, Dating Websites and 6 Ways Data Can Help You Avoid Irrational Decisions

Posted on Monday, February 27th, 2012 at 6:23 pm.
The estimated time to read this article is 17 minutes Written by emw

So Moneyball didn’t win any Oscars last night. Boo. It was definitely my favourite film of this Oscar season and the only one I’ve watched multiple times. I remain fascinated [...]

Hashtags: A Tourist Operator’s Digital Best Friend

Posted on Thursday, November 24th, 2011 at 11:34 pm.
The estimated time to read this article is 6 minutes Written by emw

I spend a lot of time at the Toronto Zoo: It’s not too far from where I live and has excellent exhibits. Going to the zoo has been a favourite [...]