Media Relations

The Analytic Eye gets a shoutout in Forbes

Posted on Tuesday, December 11th, 2012 at 4:20 am.

The estimated time to read this article is 2 minutes

Written by emw

Twitter sometimes starts conversations you don’t expect.Which in turn can produce unexpected, real-world results. The other day, I noticed an interesting tweet from @Jenna_Goudreau who writes for @Forbes and @Forbes […]

Life after Viral: 5 New Lessons from Nightmares Fear Factory

Posted on Tuesday, October 23rd, 2012 at 12:01 am.

The estimated time to read this article is 14 minutes

Written by emw

Last October, Vee Popat achieved every marketerâ€™s dreamâ€”global viral exposure for a photo series showcasing Nightmares Fear Factory (NFF). During that month, NFFâ€™s hilarious photos of unsuspecting guests exploring its […]

Dear HigherEd Communicators: John Tesh is Kicking Our Asses

Posted on Tuesday, August 14th, 2012 at 2:41 am.

The estimated time to read this article is 14 minutes

Written by emw

Yes, you read that right. John Tesh. John, â€œI used to host Entertainment Tonight in the days when Mary Hartâ€™s legs were insured for a million dollars each,â€ Tesh. John, […]

Can a savvy, musical social media campaign repair bad customer relationships?

Posted on Tuesday, December 6th, 2011 at 9:01 pm.

The estimated time to read this article is 7 minutes

Written by emw

Today, Iâ€™m going to do something I never thought I would do when I started this blog. Iâ€™m going to talk about tampons and social media. Somewhere, my parents just […]

Promoting a Book? 8 Social Media Tactics to Extend Its Reach

Posted on Tuesday, November 15th, 2011 at 3:53 pm.

The estimated time to read this article is 18 minutes

Written by emw

Here is the understatement of the month: Book publishing is undergoing a massive shift. Name an element in the publishing world â€” e-book readers, self-publishing platforms and services, audio books, […]

5 Viral Takeaways from Nightmares Fear Factory

Posted on Wednesday, October 19th, 2011 at 3:53 am.

The estimated time to read this article is 17 minutes

Written by emw

When Vee Popat arrived at work on Thursday, October 6, 2011, everything seemed normal. Near mid-day, he checked the analytics for the website and social media accounts he maintains as […]

Upcoming talks in Toronto: PSEWEB 2011 and Worldviews International Conference

Posted on Tuesday, May 3rd, 2011 at 1:45 am.

The estimated time to read this article is 4 minutes

Written by emw

I’m excited to be speaking at two communications conferences this spring. PSEWEB 2011 First up on May 20 is PSEWEB 2011, Canadaâ€™s leading web and social media conference geared toward […]

Publicity, legwork and owning the last mile: Urban Arts Case Study, Part V

Posted on Wednesday, April 20th, 2011 at 8:01 pm.

The estimated time to read this article is 10 minutes

Written by emw

Letâ€™s say youâ€™ve done your homework: Youâ€™ve got strong videos promoting your theatre companyâ€™s work. Your website has interesting content thatâ€™s well-integrated into your promotional strategy and effectively leverages social […]