Pop Culture

Wattpad: Disrupting publishing, one download at a time

Posted on Tuesday, December 18th, 2012 at 4:21 am.
The estimated time to read this article is 18 minutes Written by emw

If you went to the office building in North Toronto where I interviewed Amy Martin, product marketing manager for Wattpad.com, on November 12, 2012, you might find that tree mural [...]

The Analytic Eye gets a shoutout in Forbes

Posted on Tuesday, December 11th, 2012 at 4:20 am.
The estimated time to read this article is 2 minutes Written by emw

Twitter sometimes starts conversations you don’t expect.Which in turn can produce unexpected, real-world results. The other day, I noticed an interesting tweet from @Jenna_Goudreau who writes for @Forbes and @Forbes [...]

Life after Viral: 5 New Lessons from Nightmares Fear Factory

Posted on Tuesday, October 23rd, 2012 at 12:01 am.
The estimated time to read this article is 14 minutes Written by emw

Last October, Vee Popat achieved every marketer’s dream—global viral exposure for a photo series showcasing Nightmares Fear Factory (NFF). During that month, NFF’s hilarious photos of unsuspecting guests exploring its [...]

Good Things Come in Threes: Fish, Books and TAE’s Redesign

Posted on Tuesday, August 21st, 2012 at 5:05 am.
The estimated time to read this article is 4 minutes Written by emw

Today, three excellent things happened: I received an excellent rainbow fish from my elder child. 10 copies of The Book of Business Awesome arrived in the mail, courtesy of Scott [...]

Dear HigherEd Communicators: John Tesh is Kicking Our Asses

Posted on Tuesday, August 14th, 2012 at 2:41 am.
The estimated time to read this article is 14 minutes Written by emw

Yes, you read that right. John Tesh. John, “I used to host Entertainment Tonight in the days when Mary Hart’s legs were insured for a million dollars each,” Tesh. John, [...]

You Want to Write? Here’s The Analytic Eye’s Advice

Posted on Tuesday, July 31st, 2012 at 4:15 am.
The estimated time to read this article is 10 minutes Written by emw

A couple weeks back, my friend Matt sent me a message on Facebook: Weird question for you: You’ve always been a gifted writer, and have pursued it as a career. [...]

The Analytic Eye Gets Un-Marketed

Posted on Wednesday, April 18th, 2012 at 5:39 pm.
The estimated time to read this article is 2 minutes Written by emw

In November 2011, I wrote about Vee Popat‘s viral success marketing Nightmares Fear Factory in Niagara Falls, Ontario. The Nightmares piece continues to be one of my most popular posts [...]

Kevin Costner’s Master Class on Delivering a Eulogy

Posted on Thursday, March 29th, 2012 at 3:42 am.
The estimated time to read this article is 7 minutes Written by emw

A few weeks back, Whitney Houston died and was buried. I’m not much of a Houston fan. Truthfully, I wouldn’t describe myself as a music fan. But as the news [...]