Radio

Dear HigherEd Communicators: John Tesh is Kicking Our Asses


The estimated time to read this article is 14 minutes Written by

Yes, you read that right. John Tesh. John, “I used to host Entertainment Tonight in the days when Mary Hart’s legs were insured for a million dollars each,” Tesh. John, […]

continue reading...

Three Online Marketing Lessons Courtesy of Alec Baldwin’s Website


The estimated time to read this article is 16 minutes Written by

Postscript: I wrote this post well before the Baldwin-American Airlines-Twitter debacle. With his Twitter account deactivated, his tweets are no longer integrated into his website layout. As yet, nothing has […]

continue reading...

5 things “Beat the Bank” Teaches About Creating Good Contests


The estimated time to read this article is 9 minutes Written by

Last Friday (August 26), CHUM FM’s summer installment of the Beat the Bank contest came to an end. On the following Monday (August 29 ), the Toronto-based radio station launched […]

continue reading...