Hi, blog readers. Lately, I haven’t had as much new content for you as I would like. And, as you can see in the graph above, it’s pretty clear via [...]
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Why Franchises Need Cohesive Social Media Policies
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My Twitter stream wants me to get on Pinterest. Internet: It’s the next big thing, emw. You should be there. Me: Probably true, Internet. Friends who use Pinterest do seem [...]
Lately, It’s Been A Little Quiet Here …
continue reading.... . . and that is because: I was on vacation in British Columbia (springtime at Butchart Gardens is amazing): I got a new job. As of Monday, I’ll be [...]
The Analytic Eye Gets Un-Marketed
continue reading...In November 2011, I wrote about Vee Popat‘s viral success marketing Nightmares Fear Factory in Niagara Falls, Ontario. The Nightmares piece continues to be one of my most popular posts [...]
Kevin Costner’s Master Class on Delivering a Eulogy
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A few weeks back, Whitney Houston died and was buried. I’m not much of a Houston fan. Truthfully, I wouldn’t describe myself as a music fan. But as the news [...]
Deleting Your Browsing History Isn’t The Only Way To Opt Out of Google
continue reading...Last week there was a lot of discussion about new changes to Google’s privacy policy. If you haven’t read the new policy yet, you should. It took effect March 1, [...]
Moneyball, Dating Websites and 6 Ways Data Can Help You Avoid Irrational Decisions
continue reading...So Moneyball didn’t win any Oscars last night. Boo. It was definitely my favourite film of this Oscar season and the only one I’ve watched multiple times. I remain fascinated [...]
Dear Charities: Please Stop Spamming Me
continue reading...I have at least five email addresses. Each has a separate purpose: work, friends, website, etc. One of them is for crap. I give it out when some organization wants [...]