Last week there was a lot of discussion about new changes to Google’s privacy policy. If you haven’t read the new policy yet, you should. It took effect March 1, […]
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Moneyball, Dating Websites and 6 Ways Data Can Help You Avoid Irrational Decisions
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So Moneyball didn’t win any Oscars last night. Boo. It was definitely my favourite film of this Oscar season and the only one I’ve watched multiple times. I remain fascinated […]
Dear Charities: Please Stop Spamming Me
continue reading...I have at least five email addresses. Each has a separate purpose: work, friends, website, etc. One of them is for crap. I give it out when some organization wants […]
The Christmas Tree List: All I Need For an Awesome Tree
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Heads-up: This isn’t a typical post about marketing or social media How’s your holiday season been? Crazy? Mine has and we’re not even halfway there. Happy holidays to you and […]
Can a savvy, musical social media campaign repair bad customer relationships?
continue reading...Today, I’m going to do something I never thought I would do when I started this blog. I’m going to talk about tampons and social media. Somewhere, my parents just […]
Hashtags: A Tourist Operator’s Digital Best Friend
continue reading...I spend a lot of time at the Toronto Zoo: It’s not too far from where I live and has excellent exhibits. Going to the zoo has been a favourite […]
Promoting a Book? 8 Social Media Tactics to Extend Its Reach
continue reading...Here is the understatement of the month: Book publishing is undergoing a massive shift. Name an element in the publishing world — e-book readers, self-publishing platforms and services, audio books, […]
Three Online Marketing Lessons Courtesy of Alec Baldwin’s Website
continue reading...Postscript: I wrote this post well before the Baldwin-American Airlines-Twitter debacle. With his Twitter account deactivated, his tweets are no longer integrated into his website layout. As yet, nothing has […]