Should have done this ages ago.
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Babies don’t take scheduling memos
continue reading...I had planned to be a presenter at the Worldviews International Conference this week, but my new baby had other ideas. He arrived three weeks early, effectively putting paid to […]
PSEWEB 2011: Presentation Deck and PostScript
continue reading...The presentation that my colleague Bob McKenzie and I gave on Creating Compelling Video with Minimal Stress for PSEWEB 2011 is now available on Slideshare: Having one of the 9 […]
Upcoming talks in Toronto: PSEWEB 2011 and Worldviews International Conference
continue reading...I’m excited to be speaking at two communications conferences this spring. PSEWEB 2011 First up on May 20 is PSEWEB 2011, Canada’s leading web and social media conference geared toward […]
Publicity, legwork and owning the last mile: Urban Arts Case Study, Part V
continue reading...Let’s say you’ve done your homework: You’ve got strong videos promoting your theatre company’s work. Your website has interesting content that’s well-integrated into your promotional strategy and effectively leverages social […]
Why Theatre Promoters Should Tweet: Urban Arts Case Study, Part IV
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Note: I was contacted by Adrian Chamberlain, the journalist I used as an example in the post because of his centrality to the Victoria theatre scene, after the initial posting. […]
Working Your Promotional Angles: Urban Arts Case Study, Part III
continue reading...Idiosyncrasies are a gold mine for communicators working in theatre production, provided you’ve got an eye for detail and a willingness to innovate on the fly. It doesn’t matter whether […]
Theatre company websites as content gateways: Urban Arts Case Study, Part II
continue reading...In the theatre as in any business, your website is more than the place where people come to see what you’re offering this season or check a show’s start time. […]