If your business involves selling a visual product that lends itself to narrative, do what the movie trailer business has done for years — find your most resonant moments and […]
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Promoting Theatre Productions in the Age of Social Media: Urban Arts Case Study (Overview)
continue reading...If you’re a small, independent theatre company, how do you create buzz if a print review is still the key piece to filling seats in your market? That’s the problem […]
Blogs, feedback, and the importance of building momentum
continue reading...One of the first rules of blogging is if the universe gives you feedback and the feedback is strong (negative or positive), you should talk about it to prove to […]
Why collaboration will help you make more compelling video
continue reading...Producing video is quickly becoming an essential skill for communications professionals. With the continuing rise of Facebook and video-focused platforms like YouTube and Vimeo, communicators need to be as good […]
Why I read LaineyGossip: Five elements of a compelling blog
continue reading...Google “celebrity gossip” and you’ll get more than 16,000,000 results. The top results will vary a little depending on whether you let Google store and respond to your search patterns, […]
Part II: Celebrity and public good, featuring Jon Stewart, Stephen Colbert and the Sanity/Fear Rally
continue reading...This post seemed timely when I came up with it over a month ago. Life intervened in my blogging schedule, but I still feel the need to close the loop. […]
Part I: Celebrity and public good, featuring LeBron James’ Nike commercial
continue reading...So last week, Nike released this commercial featuring NBA player LeBron James, formerly of the Cleveland Cavaliers and now of the Miami Heat: Let’s be clear. This is not a […]
Exercise six times, win $1,000 . . . and stay engaged in the brand
continue reading...I’ve belonged to a Goodlife Fitness gym for about three years. It’s convenient and basic, which is all I ask for in a club. I want to come in, do […]