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  • Taking the analysis on the road: Recent web talks

    Making presentations is becoming one of the best parts of my day job. I love sitting down with a group of people to talk about the approach they’ve taken with a website or a communications strategy and how it can be improved. The challenge is to help people form a clear assessment of where they are, raise some possibilities about where they might go and hammer out a strategy for how best to get there.

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  • Cheerios are for White People (or so their packaging would have me believe)

    Living in Canada, and specifically Toronto, makes me expect diversity in my advertising. In a country that prides itself on multiculturalism (on the surface, anyway—whether and how it goes deeper than that is a more complicated topic and beyond the scope of this post), most businesses, public institutions and community groups want to project an image of openness and inclusively. But my Cheerios box didn’t exactly give me that vibe the last time I picked it up . . .

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