So last week, Nike released this commercial featuring NBA player LeBron James, formerly of the Cleveland Cavaliers and now of the Miami Heat: Let’s be clear. This is not a […]
I’ve belonged to a Goodlife Fitness gym for about three years. It’s convenient and basic, which is all I ask for in a club. I want to come in, do […]
Last cheap nfl jerseys Sunday I went to the Toronto Raptors’ preseason game against the Phoenix Suns (I never turn down an opportunity to see Steve Nash play if I […]
Making presentations is becoming one of the best parts of my day job. I love sitting down with a group of people to talk about the approach they’ve taken with a website or a communications strategy and how it can be improved. The challenge is to help people form a clear assessment of where they are, raise some possibilities about where they might go and hammer out a strategy for how best to get there.
Living in Canada, and specifically Toronto, makes me expect diversity in my advertising. In a country that prides itself on multiculturalism (on the surface, anyway—whether and how it goes deeper than that is a more complicated topic and beyond the scope of this post), most businesses, public institutions and community groups want to project an image of openness and inclusively. But my Cheerios box didn’t exactly give me that vibe the last time I picked it up . . .
Bon Jovi make communicating with their fans look easy and fun. Here’s how they use social media and technology to take their interactions to the next level.