advertising


Three reasons television commercials fail

The estimated time to read this article is 6 minutes

My post about Cheryl and the terrible Microsoft/PC store advertisement a week or two back got me thinking about other television commercials that miss their mark for various reasons. Here […]

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Cheerios are for White People (or so their packaging would have me believe)

The estimated time to read this article is 8 minutes

Living in Canada, and specifically Toronto, makes me expect diversity in my advertising. In a country that prides itself on multiculturalism (on the surface, anyway—whether and how it goes deeper than that is a more complicated topic and beyond the scope of this post), most businesses, public institutions and community groups want to project an image of openness and inclusively. But my Cheerios box didn’t exactly give me that vibe the last time I picked it up . . .

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