blogs


A Second Year of The Analytic Eye (2011 to 2012)

The Analytic Eye is now two years in existence. The blog launched September 26, 2010. You can read my first yearly wrap-up of The Analytic Eye here. Fun milestones this […]

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You Want to Write? Here’s The Analytic Eye’s Advice

A couple weeks back, my friend Matt sent me a message on Facebook: Weird question for you: You’ve always been a gifted writer, and have pursued it as a career. […]

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Three reasons television commercials fail

My post about Cheryl and the terrible Microsoft/PC store advertisement a week or two back got me thinking about other television commercials that miss their mark for various reasons. Here […]

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A Year of The Analytic Eye (2010-2011)

Yesterday, The Analytic Eye celebrated its first birthday. The blog officially launched September 26 with my inaugural post, Social Media Lessons from Bon Jovi. The Bon Jovi post is still […]

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5 things “Beat the Bank” Teaches About Creating Good Contests

Last Friday (August 26), CHUM FM’s summer installment of the Beat the Bank contest came to an end. On the following Monday (August 29 ), the Toronto-based radio station launched […]

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Working Your Promotional Angles: Urban Arts Case Study, Part III

Idiosyncrasies are a gold mine for communicators working in theatre production, provided you’ve got an eye for detail and a willingness to innovate on the fly. It doesn’t matter whether […]

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Theatre company websites as content gateways: Urban Arts Case Study, Part II

In the theatre as in any business, your website is more than the place where people come to see what you’re offering this season or check a show’s start time. […]

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