blogs

A Second Year of The Analytic Eye (2011 to 2012)

Posted on Tuesday, October 2nd, 2012 at 3:51 am.

The estimated time to read this article is 6 minutes

Written by emw

The Analytic Eye is now two years in existence. The blog launched September 26, 2010. You can read my first yearly wrap-up of The Analytic Eye here. Fun milestones this […]

You Want to Write? Here’s The Analytic Eye’s Advice

Posted on Tuesday, July 31st, 2012 at 4:15 am.

The estimated time to read this article is 10 minutes

Written by emw

A couple weeks back, my friend Matt sent me a message on Facebook: Weird question for you: You’ve always been a gifted writer, and have pursued it as a career. […]

Promoting a Book? 8 Social Media Tactics to Extend Its Reach

Posted on Tuesday, November 15th, 2011 at 3:53 pm.

The estimated time to read this article is 18 minutes

Written by emw

Here is the understatement of the month: Book publishing is undergoing a massive shift. Name an element in the publishing world â€” e-book readers, self-publishing platforms and services, audio books, […]

Three reasons television commercials fail

Posted on Wednesday, October 5th, 2011 at 3:47 am.

The estimated time to read this article is 6 minutes

Written by emw

My post about Cheryl and the terrible Microsoft/PC store advertisement a week or two back got me thinking about other television commercials that miss their mark for various reasons. Here […]

A Year of The Analytic Eye (2010-2011)

Posted on Tuesday, September 27th, 2011 at 6:12 pm.

The estimated time to read this article is 2 minutes

Written by emw

Yesterday, The Analytic Eye celebrated its first birthday. The blog officially launched September 26 with my inaugural post, Social Media Lessons from Bon Jovi. The Bon Jovi post is still […]

5 things â€œBeat the Bankâ€ Teaches About Creating Good Contests

Posted on Wednesday, August 31st, 2011 at 2:44 am.

The estimated time to read this article is 9 minutes

Written by emw

Last Friday (August 26), CHUM FMâ€™s summer installment of the Beat the Bank contest came to an end. On the following Monday (August 29 ), the Toronto-based radio station launched […]

Working Your Promotional Angles: Urban Arts Case Study, Part III

Posted on Thursday, March 24th, 2011 at 3:07 am.

The estimated time to read this article is 10 minutes

Written by emw

Idiosyncrasies are a gold mine for communicators working in theatre production, provided youâ€™ve got an eye for detail and a willingness to innovate on the fly. It doesnâ€™t matter whether […]

Theatre company websites as content gateways: Urban Arts Case Study, Part II

Posted on Sunday, March 20th, 2011 at 9:13 pm.

The estimated time to read this article is 10 minutes

Written by emw

In the theatre as in any business, your website is more than the place where people come to see what youâ€™re offering this season or check a showâ€™s start time. […]