branding


Why Franchises Need Cohesive Social Media Policies

The estimated time to read this article is 12 minutes

My Twitter stream wants me to get on Pinterest. Internet: It’s the next big thing, emw. You should be there. Me: Probably true, Internet. Friends who use Pinterest do seem […]

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Moneyball, Dating Websites and 6 Ways Data Can Help You Avoid Irrational Decisions

The estimated time to read this article is 17 minutes

So Moneyball didn’t win any Oscars last night. Boo. It was definitely my favourite film of this Oscar season and the only one I’ve watched multiple times. I remain fascinated […]

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Can a savvy, musical social media campaign repair bad customer relationships?

The estimated time to read this article is 7 minutes

Today, I’m going to do something I never thought I would do when I started this blog. I’m going to talk about tampons and social media. Somewhere, my parents just […]

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Three Online Marketing Lessons Courtesy of Alec Baldwin’s Website

The estimated time to read this article is 16 minutes

Postscript: I wrote this post well before the Baldwin-American Airlines-Twitter debacle. With his Twitter account deactivated, his tweets are no longer integrated into his website layout. As yet, nothing has […]

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Dear Microsoft: Cheryl’s ad will not make me buy a new computer

The estimated time to read this article is 5 minutes

When you have no cable and seven television channels, your threshold for irritating ads is considerably lower than that of the average person. This week, I’m irritated by Microsoft’s Windows […]

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5 things “Beat the Bank” Teaches About Creating Good Contests

The estimated time to read this article is 9 minutes

Last Friday (August 26), CHUM FM’s summer installment of the Beat the Bank contest came to an end. On the following Monday (August 29 ), the Toronto-based radio station launched […]

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Want fries with that McDonald’s combo? Only if they’re downsized

The estimated time to read this article is 4 minutes

Last weekend we stopped at a McDonald’s on our way to a family weekend up north. It was late, our kids had (finally) fallen asleep and so we hit the […]

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