Here is the understatement of the month: Book publishing is undergoing a massive shift. Name an element in the publishing world — e-book readers, self-publishing platforms and services, audio books, […]
continue reading...Canada
A Year of The Analytic Eye (2010-2011)
Yesterday, The Analytic Eye celebrated its first birthday. The blog officially launched September 26 with my inaugural post, Social Media Lessons from Bon Jovi. The Bon Jovi post is still […]
continue reading...Promoting Theatre Productions in the Age of Social Media: Urban Arts Case Study (Overview)
If you’re a small, independent theatre company, how do you create buzz if a print review is still the key piece to filling seats in your market? That’s the problem […]
continue reading...Exercise six times, win $1,000 . . . and stay engaged in the brand
I’ve belonged to a Goodlife Fitness gym for about three years. It’s convenient and basic, which is all I ask for in a club. I want to come in, do […]
continue reading...Cheerios are for White People (or so their packaging would have me believe)
Living in Canada, and specifically Toronto, makes me expect diversity in my advertising. In a country that prides itself on multiculturalism (on the surface, anyway—whether and how it goes deeper than that is a more complicated topic and beyond the scope of this post), most businesses, public institutions and community groups want to project an image of openness and inclusively. But my Cheerios box didn’t exactly give me that vibe the last time I picked it up . . .
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