Canada


A Year of The Analytic Eye (2010-2011)

The estimated time to read this article is 2 minutes

Yesterday, The Analytic Eye celebrated its first birthday. The blog officially launched September 26 with my inaugural post, Social Media Lessons from Bon Jovi. The Bon Jovi post is still […]

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Promoting Theatre Productions in the Age of Social Media: Urban Arts Case Study (Overview)

The estimated time to read this article is 6 minutes

If you’re a small, independent theatre company, how do you create buzz if a print review is still the key piece to filling seats in your market? That’s the problem […]

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Cheerios are for White People (or so their packaging would have me believe)

The estimated time to read this article is 8 minutes

Living in Canada, and specifically Toronto, makes me expect diversity in my advertising. In a country that prides itself on multiculturalism (on the surface, anyway—whether and how it goes deeper than that is a more complicated topic and beyond the scope of this post), most businesses, public institutions and community groups want to project an image of openness and inclusively. But my Cheerios box didn’t exactly give me that vibe the last time I picked it up . . .

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