communications strategy


Why Franchises Need Cohesive Social Media Policies

My Twitter stream wants me to get on Pinterest. Internet: It’s the next big thing, emw. You should be there. Me: Probably true, Internet. Friends who use Pinterest do seem […]

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Can a savvy, musical social media campaign repair bad customer relationships?

Today, I’m going to do something I never thought I would do when I started this blog. I’m going to talk about tampons and social media. Somewhere, my parents just […]

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Upcoming talks in Toronto: PSEWEB 2011 and Worldviews International Conference

I’m excited to be speaking at two communications conferences this spring. PSEWEB 2011 First up on May 20 is PSEWEB 2011, Canada’s leading web and social media conference geared toward […]

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Publicity, legwork and owning the last mile: Urban Arts Case Study, Part V

Let’s say you’ve done your homework: You’ve got strong videos promoting your theatre company’s work. Your website has interesting content that’s well-integrated into your promotional strategy and effectively leverages social […]

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Why Theatre Promoters Should Tweet: Urban Arts Case Study, Part IV

Note: I was contacted by Adrian Chamberlain, the journalist I used as an example in the post because of his centrality to the Victoria theatre scene, after the initial posting. […]

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Promoting Theatre Productions in the Age of Social Media: Urban Arts Case Study (Overview)

If you’re a small, independent theatre company, how do you create buzz if a print review is still the key piece to filling seats in your market? That’s the problem […]

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