Elizabeth Monier-Williams

Life after Viral: 5 New Lessons from Nightmares Fear Factory

Posted on Tuesday, October 23rd, 2012 at 12:01 am.

The estimated time to read this article is 14 minutes

Written by emw

Last October, Vee Popat achieved every marketerâ€™s dreamâ€”global viral exposure for a photo series showcasing Nightmares Fear Factory (NFF). During that month, NFFâ€™s hilarious photos of unsuspecting guests exploring its […]

A Second Year of The Analytic Eye (2011 to 2012)

Posted on Tuesday, October 2nd, 2012 at 3:51 am.

The estimated time to read this article is 6 minutes

Written by emw

The Analytic Eye is now two years in existence. The blog launched September 26, 2010. You can read my first yearly wrap-up of The Analytic Eye here. Fun milestones this […]

Moneyball, Dating Websites and 6 Ways Data Can Help You Avoid Irrational Decisions

Posted on Monday, February 27th, 2012 at 6:23 pm.

The estimated time to read this article is 17 minutes

Written by emw

So Moneyball didnâ€™t win any Oscars last night. Boo. It was definitely my favourite film of this Oscar season and the only one Iâ€™ve watched multiple times. I remain fascinated […]

Three Online Marketing Lessons Courtesy of Alec Baldwin’s Website

Posted on Wednesday, November 2nd, 2011 at 4:47 am.

The estimated time to read this article is 16 minutes

Written by emw

Postscript: I wrote this post well before the Baldwin-American Airlines-Twitter debacle. With his Twitter account deactivated, his tweets are no longer integrated into his website layout. As yet, nothing has […]

5 Viral Takeaways from Nightmares Fear Factory

Posted on Wednesday, October 19th, 2011 at 3:53 am.

The estimated time to read this article is 17 minutes

Written by emw

When Vee Popat arrived at work on Thursday, October 6, 2011, everything seemed normal. Near mid-day, he checked the analytics for the website and social media accounts he maintains as […]