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Dear HigherEd Communicators: John Tesh is Kicking Our Asses

The estimated time to read this article is 14 minutes

Yes, you read that right. John Tesh. John, “I used to host Entertainment Tonight in the days when Mary Hart’s legs were insured for a million dollars each,” Tesh. John, […]

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Why Franchises Need Cohesive Social Media Policies

The estimated time to read this article is 12 minutes

My Twitter stream wants me to get on Pinterest. Internet: It’s the next big thing, emw. You should be there. Me: Probably true, Internet. Friends who use Pinterest do seem […]

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Moneyball, Dating Websites and 6 Ways Data Can Help You Avoid Irrational Decisions

The estimated time to read this article is 17 minutes

So Moneyball didn’t win any Oscars last night. Boo. It was definitely my favourite film of this Oscar season and the only one I’ve watched multiple times. I remain fascinated […]

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Can a savvy, musical social media campaign repair bad customer relationships?

The estimated time to read this article is 7 minutes

Today, I’m going to do something I never thought I would do when I started this blog. I’m going to talk about tampons and social media. Somewhere, my parents just […]

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Hashtags: A Tourist Operator’s Digital Best Friend

The estimated time to read this article is 6 minutes

I spend a lot of time at the Toronto Zoo: It’s not too far from where I live and has excellent exhibits. Going to the zoo has been a favourite […]

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Three Online Marketing Lessons Courtesy of Alec Baldwin’s Website

The estimated time to read this article is 16 minutes

Postscript: I wrote this post well before the Baldwin-American Airlines-Twitter debacle. With his Twitter account deactivated, his tweets are no longer integrated into his website layout. As yet, nothing has […]

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