I spend a lot of time at the Toronto Zoo: It’s not too far from where I live and has excellent exhibits. Going to the zoo has been a favourite […]
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Promoting a Book? 8 Social Media Tactics to Extend Its Reach
Here is the understatement of the month: Book publishing is undergoing a massive shift. Name an element in the publishing world — e-book readers, self-publishing platforms and services, audio books, […]
continue reading...Three Online Marketing Lessons Courtesy of Alec Baldwin’s Website
Postscript: I wrote this post well before the Baldwin-American Airlines-Twitter debacle. With his Twitter account deactivated, his tweets are no longer integrated into his website layout. As yet, nothing has […]
continue reading...Four Ways Social Media is Changing Our Relationships with Celebrities

Today on Twitter: Alyson celebrated her eighth wedding anniversary. Charisma was in a car accident (she’s okay). David sent kind thoughts to a friend who had lost his mother. If […]
continue reading...Toronto Raptors 2010: Where realistic marketing happens
Last cheap nfl jerseys Sunday I went to the Toronto Raptors’ preseason game against the Phoenix Suns (I never turn down an opportunity to see Steve Nash play if I […]
continue reading...Social Media Lessons from Bon Jovi
Bon Jovi make communicating with their fans look easy and fun. Here’s how they use social media and technology to take their interactions to the next level.
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