I spend a lot of time at the Toronto Zoo: It’s not too far from where I live and has excellent exhibits. Going to the zoo has been a favourite […]
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Dear Microsoft: Cheryl’s ad will not make me buy a new computer
When you have no cable and seven television channels, your threshold for irritating ads is considerably lower than that of the average person. This week, I’m irritated by Microsoft’s Windows […]
continue reading...Why Theatre Promoters Should Tweet: Urban Arts Case Study, Part IV

Note: I was contacted by Adrian Chamberlain, the journalist I used as an example in the post because of his centrality to the Victoria theatre scene, after the initial posting. […]
continue reading...Blogs, feedback, and the importance of building momentum
One of the first rules of blogging is if the universe gives you feedback and the feedback is strong (negative or positive), you should talk about it to prove to […]
continue reading...Taking the analysis on the road: Recent web talks
Making presentations is becoming one of the best parts of my day job. I love sitting down with a group of people to talk about the approach they’ve taken with a website or a communications strategy and how it can be improved. The challenge is to help people form a clear assessment of where they are, raise some possibilities about where they might go and hammer out a strategy for how best to get there.
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