Last October, Vee Popat achieved every marketer’s dream—global viral exposure for a photo series showcasing Nightmares Fear Factory (NFF). During that month, NFF’s hilarious photos of unsuspecting guests exploring its […]
continue reading...I spend a lot of time at the Toronto Zoo: It’s not too far from where I live and has excellent exhibits. Going to the zoo has been a favourite […]
continue reading...Here is the understatement of the month: Book publishing is undergoing a massive shift. Name an element in the publishing world — e-book readers, self-publishing platforms and services, audio books, […]
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When Vee Popat arrived at work on Thursday, October 6, 2011, everything seemed normal. Near mid-day, he checked the analytics for the website and social media accounts he maintains as […]
continue reading...Let’s say you’ve done your homework: You’ve got strong videos promoting your theatre company’s work. Your website has interesting content that’s well-integrated into your promotional strategy and effectively leverages social […]
continue reading...In the theatre as in any business, your website is more than the place where people come to see what you’re offering this season or check a show’s start time. […]
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