Hashtags: A Tourist Operator’s Digital Best Friend

I spend a lot of time at the Toronto Zoo: It’s not too far from where I live and has excellent exhibits. Going to the zoo has been a favourite […]

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Publicity, legwork and owning the last mile: Urban Arts Case Study, Part V

Let’s say you’ve done your homework: You’ve got strong videos promoting your theatre company’s work. Your website has interesting content that’s well-integrated into your promotional strategy and effectively leverages social […]

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Theatre company websites as content gateways: Urban Arts Case Study, Part II

In the theatre as in any business, your website is more than the place where people come to see what you’re offering this season or check a show’s start time. […]

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