higher education


Dear HigherEd Communicators: John Tesh is Kicking Our Asses

The estimated time to read this article is 14 minutes

Yes, you read that right. John Tesh. John, “I used to host Entertainment Tonight in the days when Mary Hart’s legs were insured for a million dollars each,” Tesh. John, […]

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Three Online Marketing Lessons Courtesy of Alec Baldwin’s Website

The estimated time to read this article is 16 minutes

Postscript: I wrote this post well before the Baldwin-American Airlines-Twitter debacle. With his Twitter account deactivated, his tweets are no longer integrated into his website layout. As yet, nothing has […]

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Upcoming talks in Toronto: PSEWEB 2011 and Worldviews International Conference

The estimated time to read this article is 4 minutes

I’m excited to be speaking at two communications conferences this spring. PSEWEB 2011 First up on May 20 is PSEWEB 2011, Canada’s leading web and social media conference geared toward […]

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Blogs, feedback, and the importance of building momentum

The estimated time to read this article is 4 minutes

One of the first rules of blogging is if the universe gives you feedback and the feedback is strong (negative or positive), you should talk about it to prove to […]

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Why collaboration will help you make more compelling video

The estimated time to read this article is 3 minutes

Producing video is quickly becoming an essential skill for communications professionals. With the continuing rise of Facebook and video-focused platforms like YouTube and Vimeo, communicators need to be as good […]

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Taking the analysis on the road: Recent web talks

The estimated time to read this article is 4 minutes

Making presentations is becoming one of the best parts of my day job. I love sitting down with a group of people to talk about the approach they’ve taken with a website or a communications strategy and how it can be improved. The challenge is to help people form a clear assessment of where they are, raise some possibilities about where they might go and hammer out a strategy for how best to get there.

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