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Promoting a Book? 8 Social Media Tactics to Extend Its Reach

Posted on Tuesday, November 15th, 2011 at 3:53 pm.

The estimated time to read this article is 18 minutes

Written by emw

Here is the understatement of the month: Book publishing is undergoing a massive shift. Name an element in the publishing world â€” e-book readers, self-publishing platforms and services, audio books, […]

Three Online Marketing Lessons Courtesy of Alec Baldwin’s Website

Posted on Wednesday, November 2nd, 2011 at 4:47 am.

The estimated time to read this article is 16 minutes

Written by emw

Postscript: I wrote this post well before the Baldwin-American Airlines-Twitter debacle. With his Twitter account deactivated, his tweets are no longer integrated into his website layout. As yet, nothing has […]

Theatre company websites as content gateways: Urban Arts Case Study, Part II

Posted on Sunday, March 20th, 2011 at 9:13 pm.

The estimated time to read this article is 10 minutes

Written by emw

In the theatre as in any business, your website is more than the place where people come to see what youâ€™re offering this season or check a showâ€™s start time. […]