marketing


My new writing website is live at emwilliams.ca

The estimated time to read this article is 2 minutes

In spring 2022, I launched my writing website under my pen name of E. M. Williams. You can visit emwilliams.ca to see the new look and feel. I realized early […]

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Why Franchises Need Cohesive Social Media Policies

The estimated time to read this article is 12 minutes

My Twitter stream wants me to get on Pinterest. Internet: It’s the next big thing, emw. You should be there. Me: Probably true, Internet. Friends who use Pinterest do seem […]

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Moneyball, Dating Websites and 6 Ways Data Can Help You Avoid Irrational Decisions

The estimated time to read this article is 17 minutes

So Moneyball didn’t win any Oscars last night. Boo. It was definitely my favourite film of this Oscar season and the only one I’ve watched multiple times. I remain fascinated […]

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Dear Charities: Please Stop Spamming Me

The estimated time to read this article is 8 minutes

I have at least five email addresses. Each has a separate purpose: work, friends, website, etc. One of them is for crap. I give it out when some organization wants […]

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Can a savvy, musical social media campaign repair bad customer relationships?

The estimated time to read this article is 7 minutes

Today, I’m going to do something I never thought I would do when I started this blog. I’m going to talk about tampons and social media. Somewhere, my parents just […]

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Hashtags: A Tourist Operator’s Digital Best Friend

The estimated time to read this article is 6 minutes

I spend a lot of time at the Toronto Zoo: It’s not too far from where I live and has excellent exhibits. Going to the zoo has been a favourite […]

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