print journalism

The Analytic Eye gets a shoutout in Forbes

Posted on Tuesday, December 11th, 2012 at 4:20 am.

The estimated time to read this article is 2 minutes

Written by emw

Twitter sometimes starts conversations you don’t expect.Which in turn can produce unexpected, real-world results. The other day, I noticed an interesting tweet from @Jenna_Goudreau who writes for @Forbes and @Forbes […]

Upcoming talks in Toronto: PSEWEB 2011 and Worldviews International Conference

Posted on Tuesday, May 3rd, 2011 at 1:45 am.

The estimated time to read this article is 4 minutes

Written by emw

I’m excited to be speaking at two communications conferences this spring. PSEWEB 2011 First up on May 20 is PSEWEB 2011, Canadaâ€™s leading web and social media conference geared toward […]

Publicity, legwork and owning the last mile: Urban Arts Case Study, Part V

Posted on Wednesday, April 20th, 2011 at 8:01 pm.

The estimated time to read this article is 10 minutes

Written by emw

Letâ€™s say youâ€™ve done your homework: Youâ€™ve got strong videos promoting your theatre companyâ€™s work. Your website has interesting content thatâ€™s well-integrated into your promotional strategy and effectively leverages social […]

Working Your Promotional Angles: Urban Arts Case Study, Part III

Posted on Thursday, March 24th, 2011 at 3:07 am.

The estimated time to read this article is 10 minutes

Written by emw

Idiosyncrasies are a gold mine for communicators working in theatre production, provided youâ€™ve got an eye for detail and a willingness to innovate on the fly. It doesnâ€™t matter whether […]

Promoting Theatre Productions in the Age of Social Media: Urban Arts Case Study (Overview)

Posted on Tuesday, March 15th, 2011 at 1:34 am.

The estimated time to read this article is 6 minutes

Written by emw

If youâ€™re a small, independent theatre company, how do you create buzz if a print review is still the key piece to filling seats in your market? Thatâ€™s the problem […]