promotional campaigns

You Want to Write? Here’s The Analytic Eye’s Advice

Posted on Tuesday, July 31st, 2012 at 4:15 am.

The estimated time to read this article is 10 minutes

Written by emw

A couple weeks back, my friend Matt sent me a message on Facebook: Weird question for you: You’ve always been a gifted writer, and have pursued it as a career. […]

Can a savvy, musical social media campaign repair bad customer relationships?

Posted on Tuesday, December 6th, 2011 at 9:01 pm.

The estimated time to read this article is 7 minutes

Written by emw

Today, Iâ€™m going to do something I never thought I would do when I started this blog. Iâ€™m going to talk about tampons and social media. Somewhere, my parents just […]

Hashtags: A Tourist Operatorâ€™s Digital Best Friend

Posted on Thursday, November 24th, 2011 at 11:34 pm.

The estimated time to read this article is 6 minutes

Written by emw

I spend a lot of time at the Toronto Zoo: Itâ€™s not too far from where I live and has excellent exhibits. Going to the zoo has been a favourite […]

Promoting a Book? 8 Social Media Tactics to Extend Its Reach

Posted on Tuesday, November 15th, 2011 at 3:53 pm.

The estimated time to read this article is 18 minutes

Written by emw

Here is the understatement of the month: Book publishing is undergoing a massive shift. Name an element in the publishing world â€” e-book readers, self-publishing platforms and services, audio books, […]

Three reasons television commercials fail

Posted on Wednesday, October 5th, 2011 at 3:47 am.

The estimated time to read this article is 6 minutes

Written by emw

My post about Cheryl and the terrible Microsoft/PC store advertisement a week or two back got me thinking about other television commercials that miss their mark for various reasons. Here […]

Dear Microsoft: Cheryl’s ad will not make me buy a new computer

Posted on Tuesday, September 20th, 2011 at 2:45 am.

The estimated time to read this article is 5 minutes

Written by emw

When you have no cable and seven television channels, your threshold for irritating ads is considerably lower than that of the average person. This week, Iâ€™m irritated by Microsoftâ€™s Windows […]

5 things â€œBeat the Bankâ€ Teaches About Creating Good Contests

Posted on Wednesday, August 31st, 2011 at 2:44 am.

The estimated time to read this article is 9 minutes

Written by emw

Last Friday (August 26), CHUM FMâ€™s summer installment of the Beat the Bank contest came to an end. On the following Monday (August 29 ), the Toronto-based radio station launched […]

Air Canada’s promotional codes in action

Posted on Tuesday, August 9th, 2011 at 5:03 pm.

The estimated time to read this article is 2 minutes

Written by emw

When I posted last week about how to find the lowest possible ticket price on Air Canada’s website, I hadn’t been able to find a sale that recreated the original […]