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Dear HigherEd Communicators: John Tesh is Kicking Our Asses

The estimated time to read this article is 14 minutes

Yes, you read that right. John Tesh. John, “I used to host Entertainment Tonight in the days when Mary Hart’s legs were insured for a million dollars each,” Tesh. John, […]

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Working Your Promotional Angles: Urban Arts Case Study, Part III

The estimated time to read this article is 10 minutes

Idiosyncrasies are a gold mine for communicators working in theatre production, provided you’ve got an eye for detail and a willingness to innovate on the fly. It doesn’t matter whether […]

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Using Video to Promote Theatre Productions: Urban Arts Case Study, Part I

The estimated time to read this article is 5 minutes

If your business involves selling a visual product that lends itself to narrative, do what the movie trailer business has done for years — find your most resonant moments and […]

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