publishing

Dear HigherEd Communicators: John Tesh is Kicking Our Asses

Posted on Tuesday, August 14th, 2012 at 2:41 am.
The estimated time to read this article is 14 minutes Written by emw

Yes, you read that right. John Tesh. John, “I used to host Entertainment Tonight in the days when Mary Hart’s legs were insured for a million dollars each,” Tesh. John, [...]

You Want to Write? Here’s The Analytic Eye’s Advice

Posted on Tuesday, July 31st, 2012 at 4:15 am.
The estimated time to read this article is 10 minutes Written by emw

A couple weeks back, my friend Matt sent me a message on Facebook: Weird question for you: You’ve always been a gifted writer, and have pursued it as a career. [...]

The Analytic Eye Gets Un-Marketed

Posted on Wednesday, April 18th, 2012 at 5:39 pm.
The estimated time to read this article is 2 minutes Written by emw

In November 2011, I wrote about Vee Popat‘s viral success marketing Nightmares Fear Factory in Niagara Falls, Ontario. The Nightmares piece continues to be one of my most popular posts [...]

Promoting a Book? 8 Social Media Tactics to Extend Its Reach

Posted on Tuesday, November 15th, 2011 at 3:53 pm.
The estimated time to read this article is 18 minutes Written by emw

Here is the understatement of the month: Book publishing is undergoing a massive shift. Name an element in the publishing world — e-book readers, self-publishing platforms and services, audio books, [...]