social media

Wattpad: Disrupting publishing, one download at a time

Posted on Tuesday, December 18th, 2012 at 4:21 am.
The estimated time to read this article is 18 minutes Written by emw

If you went to the office building in North Toronto where I interviewed Amy Martin, product marketing manager for Wattpad.com, on November 12, 2012, you might find that tree mural [...]

The Analytic Eye gets a shoutout in Forbes

Posted on Tuesday, December 11th, 2012 at 4:20 am.
The estimated time to read this article is 2 minutes Written by emw

Twitter sometimes starts conversations you don’t expect.Which in turn can produce unexpected, real-world results. The other day, I noticed an interesting tweet from @Jenna_Goudreau who writes for @Forbes and @Forbes [...]

Life after Viral: 5 New Lessons from Nightmares Fear Factory

Posted on Tuesday, October 23rd, 2012 at 12:01 am.
The estimated time to read this article is 14 minutes Written by emw

Last October, Vee Popat achieved every marketer’s dream—global viral exposure for a photo series showcasing Nightmares Fear Factory (NFF). During that month, NFF’s hilarious photos of unsuspecting guests exploring its [...]

Why Franchises Need Cohesive Social Media Policies

Posted on Thursday, June 7th, 2012 at 1:44 am.
The estimated time to read this article is 12 minutes Written by emw

My Twitter stream wants me to get on Pinterest. Internet: It’s the next big thing, emw. You should be there. Me: Probably true, Internet. Friends who use Pinterest do seem [...]

Dear Charities: Please Stop Spamming Me

Posted on Wednesday, January 18th, 2012 at 4:55 am.
The estimated time to read this article is 8 minutes Written by emw

I have at least five email addresses. Each has a separate purpose: work, friends, website, etc. One of them is for crap. I give it out when some organization wants [...]

Can a savvy, musical social media campaign repair bad customer relationships?

Posted on Tuesday, December 6th, 2011 at 9:01 pm.
The estimated time to read this article is 7 minutes Written by emw

Today, I’m going to do something I never thought I would do when I started this blog. I’m going to talk about tampons and social media. Somewhere, my parents just [...]

Hashtags: A Tourist Operator’s Digital Best Friend

Posted on Thursday, November 24th, 2011 at 11:34 pm.
The estimated time to read this article is 6 minutes Written by emw

I spend a lot of time at the Toronto Zoo: It’s not too far from where I live and has excellent exhibits. Going to the zoo has been a favourite [...]

Promoting a Book? 8 Social Media Tactics to Extend Its Reach

Posted on Tuesday, November 15th, 2011 at 3:53 pm.
The estimated time to read this article is 18 minutes Written by emw

Here is the understatement of the month: Book publishing is undergoing a massive shift. Name an element in the publishing world — e-book readers, self-publishing platforms and services, audio books, [...]