social media

Medium: A new platform for writers

Posted on Tuesday, December 2nd, 2014 at 10:53 pm.

The estimated time to read this article is 4 minutes

Written by emw

Over the last year, I’ve spent considerable time experimenting with Medium, a new platform for writers. Medium is one of a half dozen sites striving to be the Youtube of […]

Wattpad: Disrupting publishing, one download at a time

Posted on Tuesday, December 18th, 2012 at 4:21 am.

The estimated time to read this article is 17 minutes

Written by emw

NOTE: My experience with and perceptions of Wattpad have done a 180 in the years since I wrote this blog post. I started using their app on my phone in […]

The Analytic Eye gets a shoutout in Forbes

Posted on Tuesday, December 11th, 2012 at 4:20 am.

The estimated time to read this article is 2 minutes

Written by emw

Twitter sometimes starts conversations you don’t expect.Which in turn can produce unexpected, real-world results. The other day, I noticed an interesting tweet from @Jenna_Goudreau who writes for @Forbes and @Forbes […]

Life after Viral: 5 New Lessons from Nightmares Fear Factory

Posted on Tuesday, October 23rd, 2012 at 12:01 am.

The estimated time to read this article is 14 minutes

Written by emw

Last October, Vee Popat achieved every marketerâ€™s dreamâ€”global viral exposure for a photo series showcasing Nightmares Fear Factory (NFF). During that month, NFFâ€™s hilarious photos of unsuspecting guests exploring its […]

Why Franchises Need Cohesive Social Media Policies

Posted on Thursday, June 7th, 2012 at 1:44 am.

The estimated time to read this article is 12 minutes

Written by emw

My Twitter stream wants me to get on Pinterest. Internet: Itâ€™s the next big thing, emw. You should be there. Me: Probably true, Internet. Friends who use Pinterest do seem […]

Dear Charities: Please Stop Spamming Me

Posted on Wednesday, January 18th, 2012 at 4:55 am.

The estimated time to read this article is 8 minutes

Written by emw

I have at least five email addresses. Each has a separate purpose: work, friends, website, etc. One of them is for crap. I give it out when some organization wants […]

Can a savvy, musical social media campaign repair bad customer relationships?

Posted on Tuesday, December 6th, 2011 at 9:01 pm.

The estimated time to read this article is 7 minutes

Written by emw

Today, Iâ€™m going to do something I never thought I would do when I started this blog. Iâ€™m going to talk about tampons and social media. Somewhere, my parents just […]

Hashtags: A Tourist Operatorâ€™s Digital Best Friend

Posted on Thursday, November 24th, 2011 at 11:34 pm.

The estimated time to read this article is 6 minutes

Written by emw

I spend a lot of time at the Toronto Zoo: Itâ€™s not too far from where I live and has excellent exhibits. Going to the zoo has been a favourite […]