social media strategy

Life after Viral: 5 New Lessons from Nightmares Fear Factory

Posted on Tuesday, October 23rd, 2012 at 12:01 am.

The estimated time to read this article is 14 minutes

Written by emw

Last October, Vee Popat achieved every marketerâ€™s dreamâ€”global viral exposure for a photo series showcasing Nightmares Fear Factory (NFF). During that month, NFFâ€™s hilarious photos of unsuspecting guests exploring its […]

Why Franchises Need Cohesive Social Media Policies

Posted on Thursday, June 7th, 2012 at 1:44 am.

The estimated time to read this article is 12 minutes

Written by emw

My Twitter stream wants me to get on Pinterest. Internet: Itâ€™s the next big thing, emw. You should be there. Me: Probably true, Internet. Friends who use Pinterest do seem […]

Can a savvy, musical social media campaign repair bad customer relationships?

Posted on Tuesday, December 6th, 2011 at 9:01 pm.

The estimated time to read this article is 7 minutes

Written by emw

Today, Iâ€™m going to do something I never thought I would do when I started this blog. Iâ€™m going to talk about tampons and social media. Somewhere, my parents just […]

Three Online Marketing Lessons Courtesy of Alec Baldwin’s Website

Posted on Wednesday, November 2nd, 2011 at 4:47 am.

The estimated time to read this article is 16 minutes

Written by emw

Postscript: I wrote this post well before the Baldwin-American Airlines-Twitter debacle. With his Twitter account deactivated, his tweets are no longer integrated into his website layout. As yet, nothing has […]

5 Viral Takeaways from Nightmares Fear Factory

Posted on Wednesday, October 19th, 2011 at 3:53 am.

The estimated time to read this article is 17 minutes

Written by emw

When Vee Popat arrived at work on Thursday, October 6, 2011, everything seemed normal. Near mid-day, he checked the analytics for the website and social media accounts he maintains as […]