theater promotion

Promoting a Book? 8 Social Media Tactics to Extend Its Reach

Posted on Tuesday, November 15th, 2011 at 3:53 pm.

The estimated time to read this article is 18 minutes

Written by emw

Here is the understatement of the month: Book publishing is undergoing a massive shift. Name an element in the publishing world â€” e-book readers, self-publishing platforms and services, audio books, […]

A Year of The Analytic Eye (2010-2011)

Posted on Tuesday, September 27th, 2011 at 6:12 pm.

The estimated time to read this article is 2 minutes

Written by emw

Yesterday, The Analytic Eye celebrated its first birthday. The blog officially launched September 26 with my inaugural post, Social Media Lessons from Bon Jovi. The Bon Jovi post is still […]

Publicity, legwork and owning the last mile: Urban Arts Case Study, Part V

Posted on Wednesday, April 20th, 2011 at 8:01 pm.

The estimated time to read this article is 10 minutes

Written by emw

Letâ€™s say youâ€™ve done your homework: Youâ€™ve got strong videos promoting your theatre companyâ€™s work. Your website has interesting content thatâ€™s well-integrated into your promotional strategy and effectively leverages social […]

Why Theatre Promoters Should Tweet: Urban Arts Case Study, Part IV

Posted on Tuesday, April 5th, 2011 at 3:22 am.

The estimated time to read this article is 10 minutes

Written by emw

Note: I was contacted by Adrian Chamberlain, the journalist I used as an example in the post because of his centrality to the Victoria theatre scene, after the initial posting. […]

Working Your Promotional Angles: Urban Arts Case Study, Part III

Posted on Thursday, March 24th, 2011 at 3:07 am.

The estimated time to read this article is 10 minutes

Written by emw

Idiosyncrasies are a gold mine for communicators working in theatre production, provided youâ€™ve got an eye for detail and a willingness to innovate on the fly. It doesnâ€™t matter whether […]

Theatre company websites as content gateways: Urban Arts Case Study, Part II

Posted on Sunday, March 20th, 2011 at 9:13 pm.

The estimated time to read this article is 10 minutes

Written by emw

In the theatre as in any business, your website is more than the place where people come to see what youâ€™re offering this season or check a showâ€™s start time. […]

Using Video to Promote Theatre Productions: Urban Arts Case Study, Part I

Posted on Tuesday, March 15th, 2011 at 11:00 pm.

The estimated time to read this article is 5 minutes

Written by emw

If your business involves selling a visual product that lends itself to narrative, do what the movie trailer business has done for years â€” find your most resonant moments and […]

Promoting Theatre Productions in the Age of Social Media: Urban Arts Case Study (Overview)

Posted on Tuesday, March 15th, 2011 at 1:34 am.

The estimated time to read this article is 6 minutes

Written by emw

If youâ€™re a small, independent theatre company, how do you create buzz if a print review is still the key piece to filling seats in your market? Thatâ€™s the problem […]