Times-Colonist


Publicity, legwork and owning the last mile: Urban Arts Case Study, Part V

The estimated time to read this article is 10 minutes

Let’s say you’ve done your homework: You’ve got strong videos promoting your theatre company’s work. Your website has interesting content that’s well-integrated into your promotional strategy and effectively leverages social […]

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Why Theatre Promoters Should Tweet: Urban Arts Case Study, Part IV

The estimated time to read this article is 10 minutes

Note: I was contacted by Adrian Chamberlain, the journalist I used as an example in the post because of his centrality to the Victoria theatre scene, after the initial posting. […]

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Promoting Theatre Productions in the Age of Social Media: Urban Arts Case Study (Overview)

The estimated time to read this article is 6 minutes

If you’re a small, independent theatre company, how do you create buzz if a print review is still the key piece to filling seats in your market? That’s the problem […]

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