Twitter

The Analytic Eye gets a shoutout in Forbes

Posted on Tuesday, December 11th, 2012 at 4:20 am.

The estimated time to read this article is 2 minutes

Written by emw

Twitter sometimes starts conversations you don’t expect.Which in turn can produce unexpected, real-world results. The other day, I noticed an interesting tweet from @Jenna_Goudreau who writes for @Forbes and @Forbes […]

Life after Viral: 5 New Lessons from Nightmares Fear Factory

Posted on Tuesday, October 23rd, 2012 at 12:01 am.

The estimated time to read this article is 14 minutes

Written by emw

Last October, Vee Popat achieved every marketerâ€™s dreamâ€”global viral exposure for a photo series showcasing Nightmares Fear Factory (NFF). During that month, NFFâ€™s hilarious photos of unsuspecting guests exploring its […]

A Second Year of The Analytic Eye (2011 to 2012)

Posted on Tuesday, October 2nd, 2012 at 3:51 am.

The estimated time to read this article is 6 minutes

Written by emw

The Analytic Eye is now two years in existence. The blog launched September 26, 2010. You can read my first yearly wrap-up of The Analytic Eye here. Fun milestones this […]

Dear HigherEd Communicators: John Tesh is Kicking Our Asses

Posted on Tuesday, August 14th, 2012 at 2:41 am.

The estimated time to read this article is 14 minutes

Written by emw

Yes, you read that right. John Tesh. John, â€œI used to host Entertainment Tonight in the days when Mary Hartâ€™s legs were insured for a million dollars each,â€ Tesh. John, […]

Why Franchises Need Cohesive Social Media Policies

Posted on Thursday, June 7th, 2012 at 1:44 am.

The estimated time to read this article is 12 minutes

Written by emw

My Twitter stream wants me to get on Pinterest. Internet: Itâ€™s the next big thing, emw. You should be there. Me: Probably true, Internet. Friends who use Pinterest do seem […]

Can a savvy, musical social media campaign repair bad customer relationships?

Posted on Tuesday, December 6th, 2011 at 9:01 pm.

The estimated time to read this article is 7 minutes

Written by emw

Today, Iâ€™m going to do something I never thought I would do when I started this blog. Iâ€™m going to talk about tampons and social media. Somewhere, my parents just […]

Hashtags: A Tourist Operatorâ€™s Digital Best Friend

Posted on Thursday, November 24th, 2011 at 11:34 pm.

The estimated time to read this article is 6 minutes

Written by emw

I spend a lot of time at the Toronto Zoo: Itâ€™s not too far from where I live and has excellent exhibits. Going to the zoo has been a favourite […]

Promoting a Book? 8 Social Media Tactics to Extend Its Reach

Posted on Tuesday, November 15th, 2011 at 3:53 pm.

The estimated time to read this article is 18 minutes

Written by emw

Here is the understatement of the month: Book publishing is undergoing a massive shift. Name an element in the publishing world â€” e-book readers, self-publishing platforms and services, audio books, […]